Business Consultation


The Business Consultation Division is headed by Laurence Rudolph, a professional with twenty plus years experience. He was a senior analyst at Xerox Corporation for more than ten years at their international training center in Leesburg, VA, where he participated in research studies on customer retention, benchmarking, ROI, and training impact. He was on the team that won the Malcom Baldridge Award in 1997.

Prior to Xerox he held a research faculty position at Virginia Tech where he worked on a longitudinal study dealing with economic support options for American agricultural commodities. He designed data management and reporting systems, performed statistical analyses and managed a team of research assistants.

He left Xerox to enter the tech boom and joined Network Access Solutions (NAS) in 2000 where he was the international representative to the ISO Standards Committee for Metrics in Telecommunications. He was the Director of Corporate Research and Financial Analysis, reporting to the President and CFO on a split assignment. He published the daily executive summary of corporate metrics and developed the dashboards for the production and marketing departments.

He left NAS to start Rudolph Associates which has been a going concern since 2004. He has successfully managed projects for various companies, including AOL, Booz Allen, Concerted Solutions, and Xerox. Topics have covered marketing, data management, dashboard design and implementation, HR and training, survey design and analysis, and strategic planning.

His educational background includes a B.S. in Economics from University of Maryland, an M.A. in Psychology from Western Michigan University, and a Doctorate in Research & Evaluation from the Evaluation Center at Western Michigan.

Areas of expertise include:

  • data analysis and reporting

  • financial analysis

  • data management and information systems

  • strategic planning

  • survey design (specializing in web surveys)

  • focus groups

  • training

  • return on investment

  • telecommunications